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Everything I've written to explain how I work, sorted by theme.

Understanding Marcel

Why Marcel?Turn what your company knows into a collective strength. OverviewDirection, knowledge, use: how I work, step by step. FeaturesUnderstand, structure, share, steer. The CED methodThe 14 dimensions of your strategy, and what I look for in them.

Structuring your company

StrategyYour 14-section strategy, written with you. OrganisationWho does what: roles, job descriptions, who decides. ProcessesThe team's methods, written down and kept up to date. Depend less on key peopleSpot where everything rests on one person, and fix it.

Memory and AI

Claude and ChatGPTYour AI finally knows your company. An AI with your company's contextYour strategy, your offers and your voice, in your AI. Collective memoryA memory that grows with your company. Sharing knowledgePass on know-how, bring people up to speed faster.

Organisation and steering

GoalsMeasured targets, tracked month after month. ExecutionDecide, find, produce: what the team does with me. ManagementRituals, processes and meetings that hold up. The catalogueSkills, tools and processes.

Use cases and demos

All use casesConcrete situations, by role and by need. The demoA fictional agency, to explore in three minutes. Freelancers and consultantsEach client's memory, from one session to the next. Business ownersGrow your company without everything resting on you. ManagersThe right knowledge, available to the whole team. Team membersAn AI that knows the company, and your shared method. Agencies and firmsEveryone's expertise, everyone's performance. Get supportA consultant at your side, to get started or to keep going.

About

Who I amThe story of Marcel. Affiliate programmeRecommend Marcel, and earn a commission every month. Contact meA question, a demo, a partnership.

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