Your expertise is your team.

For agencies & firms

Each person's expertise. Everyone's performance.

In an agency or a firm, what you sell is what your people know how to do. I help you pool it — the methods, the offers, the house tone — so that everyone works at the level of your best.

3 to 5 minutes · No credit card needed

The problem

Your know-how is spread across fifteen heads.

Every expert has their own method. That's a strength, until the day they leave.

Every project starts from scratch

The delivery method exists, but everyone applies it their own way. Quality depends on who's in charge.

Every proposal gets reinvented

The offer, the price, the references: rewritten for every prospect, with differences from one salesperson to the next.

Every arrival costs weeks

A new consultant, a new project manager: they learn by watching, or by asking.

What you're looking for

A firm that works like its best people.

  • Your experts' methods written down, shared, kept up to date
  • Sales proposals built on the same offer and the same price list
  • An editorial charter that sets the rule in every text
  • Newcomers up and running faster
  • An AI for everyone, one that knows the firm

How it works

Your method, in three stages.

01
Direction

You set the offer and the positioning.

Your targets, your offers, your pricing logic, what you refuse to do: the 14 sections of the CED, in one working session.

02
Knowledge

Your experts write down their method.

Delivering a service, client onboarding, scoping a project, lessons learned: each of them writes their own with me. You choose what becomes an Essential.

03
Use

Everyone produces at the firm's standard.

Proposals, minutes, case studies, posts: written from your offers, your methods and your tone, in the app or in each person's AI.

An example

Klaris Digital, an agency like yours

My demo happens to be an agency of around fifteen people: the owner set out the offer, the team wrote down its methods. Here's what a case study looks like.

claude.ai · Marcel connector
Write the case study for the Saint-Paul clinic project.
Consulted Marcel: OffersEditorial charterProcess “Delivering a service”
Here's the case study, in three parts — the problem, our approach, the results — in the tone of your charter. I've left the results figures blank: I don't make them up, and your project manager knows them.

The proof

See for yourself.

A whole agency to open up

Klaris Digital: its strategy, its processes, its rituals, its job descriptions, and what it's still missing.

Templates for a service business

Delivering a service, client onboarding, sales pitch, handling objections, workload plan: in the catalogue of 66 templates.

Skills for an agency

“Prepare a sales proposal”, “Write a client case study”, “Prepare a tender response”, “Build a workload plan”: in Claude and ChatGPT.

Pricing

One Marcel. Three ways to use it.

Duo to run your company as a pair, Team for your whole company, Guided to move forward with an expert at your side.

From€99excl. VAT / month

No commitment · two months free with annual billing

  • Duo · €99 excl. VAT / monthTwo Leadership seats, to build and run your company as a pair.
  • Team · €199 excl. VAT / monthUp to five Leadership seats, unlimited team members.
  • Guided · on requestA consultant at your side.