Run a competitive analysis
Compare yourself with your competitors to see where you win, where you lose and how to stand out.
In Claude and ChatGPT
Here’s everything I can do.Catalogue
Everything you’ll create with Marcel.
Each skill is a ready-to-use way of working: you ask, it reads what your company knows (your strategy, your offers, your processes, your voice) and produces. You review, adjust and send.
Run a competitive analysisAudit your digital presenceBuild an editorial calendarWrite a LinkedIn postWrite a newsletterWrite a blog articlePack · 13 skills · 2 processesMarketing & CommunicationTo compare yourself with competitors, plan your content and write it in your voice, measure what pays off, and say the right thing when things get rough.See all 13 →
Find prospectsPrepare a prospecting campaignWrite a prospecting emailWrite a LinkedIn message / textPrepare a sales meetingPrepare a sales proposalPack · 17 skills · 5 processesSales & Customer RelationsTo find prospects, prepare your meetings, write your proposals, close, and follow up without being pushy, from quote to invoice.See all 17 →
Prepare a meetingWrite up meeting minutesPrepare a status updateProduce an activity reportRun a lessons-learned reviewPrepare an annual reviewPack · 16 skills · 13 processesOperationsTo prepare your meetings, decide, prioritise and delegate, scope your projects, and find what the company has already written down.See all 16 →
Scope a hireWrite a job adPrepare a job interviewAssess an applicationPrepare an annual review meetingPrepare a one-to-onePack · 12 skills · 3 processesHuman resourcesTo hire, onboard, develop your team and listen to it, before workload or morale take a turn for the worse.See all 12 →
Analyse financial healthAnalyse profitabilityBuild a cash-flow planBuild a forecast budgetAnalyse budget variancesFind savingsPack · 7 skills · 1 processFinanceTo read your financial health, build your budget and cash-flow plan, find savings and prepare your funding application.See all 7 →
AI BoostPractiseMy voiceGlobal updateExportPack · 17 toolsThe app’s toolsTo keep your strategy sharp, practise, teach me how you write, and manage the team and its access.See all 17 →
How to plug me into your AI →How I help you write your processes →
Pack · 13 skills · 2 processes
Marketing & Communication
To compare yourself with competitors, plan your content and write it in your voice, measure what pays off, and say the right thing when things get rough.
Skills 13
Audit your digital presence
Audit your website, your social media and your online visibility, and come away with a prioritised improvement plan.
In Claude and ChatGPTBuild an editorial calendar
Plan three months of content, aligned with your audiences and key dates, without wearing yourself out.
In Claude and ChatGPTWrite a LinkedIn post
Write a LinkedIn post in your voice that speaks to your target clients and makes them want to talk.
In Claude and ChatGPTWrite a newsletter
Write your newsletter in your voice: useful to your clients, easy to read, with a clear call to action.
In Claude and ChatGPTWrite a blog article
Write a useful, well-built blog article that answers your clients' questions and can be found on Google.
In Claude and ChatGPTWrite a video script
Write the script for a short video, to say to camera in your voice, with a hook that holds attention.
In Claude and ChatGPTWrite a customer case study
Turn a customer success into a convincing case study: the problem, the approach and the results.
In Claude and ChatGPTWrite a product / service page
Write the page for your offer: clear, reassuring and geared towards getting in touch.
In Claude and ChatGPTCollect a customer testimonial
Get an authentic customer testimonial: the request, the questions to ask and the text to have approved.
In Claude and ChatGPTPrepare a marketing campaign
Prepare a complete marketing campaign: audience, message, channels, schedule, budget and KPIs.
In Claude and ChatGPTAnalyse marketing performance
Read your marketing numbers to see what works, what costs without paying off, and where to reinvest.
In Claude and ChatGPTPrepare crisis communication
Prepare an accurate, fast crisis statement: facts, messages, audiences and channels.
In Claude and ChatGPTProcesses to write with your team 2
- Ambassador programme
- Conversion funnel
I start from a template and interview whoever knows the process, then launch it as tasks, each with an owner and a date.
Pack · 17 skills · 5 processes
Sales & Customer Relations
To find prospects, prepare your meetings, write your proposals, close, and follow up without being pushy, from quote to invoice.
Skills 17
Find prospects
Draw up a list of prospects who look like your best clients, with where and how to find them.
In Claude and ChatGPTPrepare a prospecting campaign
Prepare a prospecting campaign: target, message, contact sequence and measurable goals.
In Claude and ChatGPTWrite a prospecting email
Write a short, personal prospecting email that gets a reply rather than a click on “delete”.
In Claude and ChatGPTWrite a LinkedIn message / text
Write a brief, natural LinkedIn message or text to start a conversation, follow up or confirm, without being pushy.
In Claude and ChatGPTPrepare a sales meeting
Prepare your sales meeting: what you need to know about the prospect, your questions and the outcome you want.
In Claude and ChatGPTPrepare a sales proposal
Write a clear, convincing sales proposal built on the client's real need.
In Claude and ChatGPTAnswer a customer request
Answer a customer request quickly and well: clear, accurate, in your voice and by your rules.
In Claude and ChatGPTPrepare a closing
Prepare to close a deal: clear the last objections, ask for the decision and secure the signature.
In Claude and ChatGPTFollow up on a quote
Follow up tactfully on an unanswered quote, to get a decision rather than silence.
In Claude and ChatGPTChase an unpaid invoice
Chase an unpaid invoice firmly and politely, step by step, without damaging the client relationship.
In Claude and ChatGPTRun a sales diagnostic
Diagnose the way you sell, from first contact to signature, and spot the three levers that matter.
In Claude and ChatGPTGrow a client's revenue
Find out how to grow revenue with an existing client: unmet needs, offers and approach.
In Claude and ChatGPTPrepare a negotiation
Prepare a negotiation, with a client or a supplier: objectives, room for manoeuvre, concessions and a plan B.
In Claude and ChatGPTAnnounce a price change
Announce a price increase to your clients clearly and respectfully, keeping departures to a minimum.
In Claude and ChatGPTPrepare a contract renewal
Prepare a client contract renewal: a review of the relationship, new terms and the renewal conversation.
In Claude and ChatGPTAnalyse the sales pipeline
Review your open deals: what will sign, what's stalling, and the realistic figure to expect.
In Claude and ChatGPTPrepare a tender response
Prepare your tender response: whether to bid, the technical proposal, pricing and the documents to supply.
In Claude and ChatGPTProcesses to write with your team 5
- Sales process Essential
- Lead qualification Essential
- Customer relationship Essential
- Follow-up management
- Complaint handling
I start from a template and interview whoever knows the process, then launch it as tasks, each with an owner and a date. Essential: write these first.
Pack · 16 skills · 13 processes
Operations
To prepare your meetings, decide, prioritise and delegate, scope your projects, and find what the company has already written down.
Skills 16
Prepare a meeting
Prepare a meeting that achieves something: objective, timed agenda, expected decisions.
In Claude and ChatGPTWrite up meeting minutes
Turn your meeting notes into clear minutes: decisions, tasks, owners and deadlines.
In Claude and ChatGPTPrepare a status update
Give a clear status update on a topic: where things stand, what's blocking, what needs deciding.
In Claude and ChatGPTProduce an activity report
Produce the period's activity report: achievements, figures, variances and next priorities.
In Claude and ChatGPTRun a lessons-learned review
Learn the lessons of a success or a failure, without looking for someone to blame, and turn them into improvements.
In Claude and ChatGPTPrepare an annual review
Prepare your year in review: results, wins, misses, lessons, and next year's priorities.
In Claude and ChatGPTBuild a workload plan
Set upcoming work against your team's capacity to anticipate overload and quiet spells.
In Claude and ChatGPTPrepare an action plan
Turn a goal or a problem into a concrete action plan: steps, owners, deadlines, indicators.
In Claude and ChatGPTPrioritise tasks
Sort your current tasks to know what to do now, and what to delegate, postpone or drop.
In Claude and ChatGPTPrepare a decision
Prepare an important decision: options, criteria, risks and a recommendation, so you can decide with confidence.
In Claude and ChatGPTAnalyse a process
Put a process under the microscope: steps, time wasted, risks, and a simpler version to adopt.
In Claude and ChatGPTScope a project
Scope a new project before you dive in: aim, scope, steps, roles, budget and risks.
In Claude and ChatGPTAnalyse a project's risks
Spot what could derail a project and prepare the countermeasures before it happens.
In Claude and ChatGPTPrepare a delegation
Prepare to delegate a responsibility: what you hand over, to whom, with how much autonomy and what follow-up.
In Claude and ChatGPTSummarise conversations
Boil a long thread down to a clear summary: points of agreement, disagreements and next steps.
In Claude and ChatGPTSearch internal information
Find a piece of information in what your company has written in Marcel, with the exact source.
In Claude and ChatGPTProcesses to write with your team 13
- Process map Essential
- Decision and approval workflow Essential
- Project management Essential
- Standard operating procedure Essential
- Client onboarding Essential
- Tools and how we use them Essential
- Service delivery Essential
- Purchasing and suppliers
- Business continuity
- Crisis management
- Incident management
- Document management
- Client offboarding
I start from a template and interview whoever knows the process, then launch it as tasks, each with an owner and a date. Essential: write these first.
Pack · 12 skills · 3 processes
Human resources
To hire, onboard, develop your team and listen to it, before workload or morale take a turn for the worse.
Skills 12
Scope a hire
Scope your hire before you post the job: the real need, the profile, the budget and the timeline.
In Claude and ChatGPTWrite a job ad
Write an honest, appealing job ad that makes the right people want to apply.
In Claude and ChatGPTPrepare a job interview
Prepare a candidate's interview: targeted questions, role-play scenarios and an assessment grid.
In Claude and ChatGPTAssess an application
Assess an application against your role: strengths, doubts to clear up and a suggested decision.
In Claude and ChatGPTPrepare an annual review meeting
Prepare a team member's annual review: a factual look back, the year's goals and development.
In Claude and ChatGPTPrepare a one-to-one
Prepare your one-to-one with a team member: topics, questions and commitments to follow up.
In Claude and ChatGPTRun a team pulse survey
Measure your team's mood with a short pulse survey, then read the results and decide what to change.
In Claude and ChatGPTPrepare a training plan
Build your team's training plan, linked to your goals and your budget.
In Claude and ChatGPTPrepare an onboarding
Prepare a new team member's arrival, from the day before they start to the end of their probation period.
In Claude and ChatGPTPrepare feedback
Prepare feedback, positive or difficult, that is precise, fair and makes people want to improve.
In Claude and ChatGPTPrepare a role change
Prepare a team member's change of role: new scope, transition and announcement to the team.
In Claude and ChatGPTAnalyse workload
Spot who is overloaded in your team, why, and how to rebalance before burnout.
In Claude and ChatGPTProcesses to write with your team 3
- Employee onboarding Essential
- Recruitment process Essential
- Employee offboarding
I start from a template and interview whoever knows the process, then launch it as tasks, each with an owner and a date. Essential: write these first.
Pack · 7 skills · 1 process
Finance
To read your financial health, build your budget and cash-flow plan, find savings and prepare your funding application.
Skills 7
Analyse financial health
Take stock of your company's financial health: strengths, weak spots and three actions to secure what comes next.
In Claude and ChatGPTAnalyse profitability
Spot your most profitable clients and services so you know where to focus your efforts.
In Claude and ChatGPTBuild a cash-flow plan
Build your 12-month cash-flow plan to see the dips coming and decide in time.
In Claude and ChatGPTBuild a forecast budget
Build the year's budget, aligned with your goals, so you know what you can commit to.
In Claude and ChatGPTAnalyse budget variances
Compare your actuals with your budget, understand each significant variance and decide how to correct course.
In Claude and ChatGPTFind savings
Find realistic savings in your spending, without damaging what makes you valuable.
In Claude and ChatGPTPrepare a funding application
Prepare a solid funding application for your bank, a public lender or investors.
In Claude and ChatGPTProcesses to write with your team 1
- Invoicing and collections Essential
I start from a template and interview whoever knows the process, then launch it as tasks, each with an owner and a date. Essential: write these first.
Pack · 17 tools
The app’s tools
What you’ll find in Marcel, around your strategy and your team.
Strategy 4
AI Boost
Challenges your strategy and shows how to improve it.
Working session
Deepens and updates what I know about your company.
What doesn't add up
Spots inconsistencies and contradictions.
Leadership summary
Reviews the stakes, the ambition and the priorities.
Growth 2
Practise
Trains you to handle work situations.
Hats
Brings me in as an expert, depending on the topic.
Personalisation 3
My voice
Teaches me to write in your style.
What I know
Lets you browse and add to what I know.
Rules
Sets my standing instructions.
Productivity 3
Global update
Applies one instruction to several pieces of content.
Connect to my AI
Makes me available in ChatGPT or Claude.
Launch a process
Turns a process into tasks.
Management 5
Export
Retrieves the company's data and documents.
Versions
Lets you view and restore earlier versions of the strategy.
Reminders
Schedules reminders.
Team
Invites the team and manages its access.
Analytics
Tracks the team's use of Marcel.
And also, in the template catalogue: 8 rituals, 4 role profiles and 30 document templates, 66 templates in all.
Nothing matches.