Here's what people have me do.

Use cases

What your whole team can do with Marcel.

Twenty-two situations, for the business owner, the manager, the team member and the consultant. Each one starts from the same thing: your company's memory, written together and kept up to date.

Role
Need

USE

knowledge

You ask; I answer with what your company has written, and I cite the source.

SHARE

expertise

You write down what you know how to do, with me; the whole team benefits.

UPDATE

a practice

Your way of doing things changes; you update the document, and everyone follows the new one.

Lead

01 — LEAD

Get your strategy out of your head

The situation
It's all clear to you. To your team, much less so. Nothing is written down.
The problem
Everyone busies themselves with whatever looks urgent, and everything ends up back with you.
Who contributes
You, with your website, your brochure and what you know.
What I do
A working session: I read your documents, I suggest answers, you confirm.
The result
Your 14-section strategy, each section with its clarity level, plus a one-page leadership summary to share.
The proof
In the demo, open Klaris Digital's strategy and its leadership summary.
Business owner
AppWorking session
How I structure →
02 — LEAD

Prepare a leadership committee meeting

The situation
In ten days, you're meeting your partners. You want to walk in with a real update, not impressions.
The problem
The figures are in a spreadsheet, the delays in people's heads, the decisions in emails.
Who contributes
You for the goals, the team for progress on its tasks.
What I do
“Prepare the agenda for the off-site and an update on our three goals.”
The result
The agenda, measured progress on each goal, what doesn't add up in your strategy, and the three priorities for the next 90 days.
The proof
In the demo, look at the measured goals and their three months of history.
Business ownerConsultant
AppClaude
See it in the demo →
03 — LEAD

Set goals you actually track

The situation
Every year, goals in January. By March, nobody looks at them any more.
The problem
They aren't measured, aren't linked to the strategy, and nobody owns them.
Who contributes
The business owner sets the direction; each person in charge updates their measure.
What I do
“Challenge my goals for next year.”
The result
1 to 5 goals linked to your strategy, with a starting point, a target and today's value, every update signed and dated.
The proof
In the demo, open a goal: every update says who made it, and when.
Business ownerManager
App
Goals →
04 — LEAD

Present your company to your bank or a future partner

The situation
Someone asks you for “a document that presents the company”. You start from a blank page, again.
The problem
Everything that needs saying exists, but it's scattered, and never in the right format.
Who contributes
What your strategy already says about your vision, your model and your figures.
What I do
“Prepare a company presentation for my bank.” The “Prepare a funding application” skill does the rest.
The result
A document that brings together your vision, your revenue model, your key figures and your ambition — without a single made-up number.
The proof
The skill is in the catalogue, among more than 60, in Claude and ChatGPT.
Business owner
ClaudeChatGPTPDF export
In Claude & ChatGPT →

Sell

05 — SELL

Write a sales proposal without starting from scratch

The situation
A prospect is waiting for your proposal. Your offer, your prices and your proof points are all over the place.
The problem
Every salesperson rewrites everything their own way, and the price changes from one proposal to the next.
Who contributes
The business owner for the offer and the price list, the sales team for its proof points.
What I do
“Prepare the proposal for the Saint-Paul clinic.”
The result
A proposal built on your target, your offer, your price list and your tone, ready to review and send.
The proof
Above the answer, your assistant lists what it consulted in Marcel.
Team memberBusiness owner
ClaudeChatGPT
Connect me to your AI →
06 — SELL

Run the sales process on every sale

The situation
Every salesperson sells their own way. Follow-ups get lost.
The problem
The right method exists — in your best salesperson's head.
Who contributes
The sales lead writes it; leadership makes it an Essential.
What I do
“Write our sales process”, then “Launch it for the Dupont deal”.
The result
A written process, now an Essential, and for every sale its steps as tasks, each with an owner and a date.
The proof
In the demo, open Klaris Digital's sales process, already launched.
ManagerTeam member
App
See it in the demo →
07 — SELL

Rethink your offer and your prices

The situation
Your prices are three years old. You sense you're leaving margin on the table, without knowing where.
The problem
Nobody dares touch prices without the big picture.
Who contributes
The business owner, and their consultant if they have one.
What I do
I put on my Offer & pricing hat: “Challenge me on my offers.”
The result
The questions you'd been avoiding, then a proposal for offer pillars and pricing logic, to add to your strategy or not.
The proof
Nothing goes into your strategy until you click “Integrate”.
Business ownerConsultant
App
Produce →
08 — SELL

Get ready for a tough negotiation

The situation
Tomorrow, your biggest client wants to renegotiate.
The problem
You improvise, and give away more than you meant to.
Who contributes
You, with what your strategy says about this client and your margins.
What I do
“Practise: prepare a negotiation.” I play your client.
The result
I put you on the spot without discouraging you, then I debrief you: what worked, what to remember.
The proof
In the demo, launch “Practise” and choose the negotiation.
Business ownerTeam member
AppPractise
Produce →

Team

09 — TEAM

Clarify who does what after a growth spurt

The situation
From 5 to 15 people in two years. Some responsibilities overlap, others belong to nobody.
The problem
Nobody really knows who decides what.
Who contributes
The business owner for the organisation, everyone to review their own job description.
What I do
“Suggest the organisation and the job descriptions we're missing.”
The result
The headcount, the teams and their leads, one job description per person, attached to each of them.
The proof
In the demo: eleven job descriptions out of fifteen. See how I flag the four that are missing.
Business ownerConsultant
App
The organisation →
10 — TEAM

Hire the right person

The situation
You're hiring a project manager. The job ad looks like all the others.
The problem
Your culture and your standards don't come through in a generic text.
Who contributes
The business owner for the culture, the manager for the role.
What I do
“Prepare the recruitment of a project manager.”
The result
The job description, the ad in your voice and with your culture, and the interview grid, written with my HR hat on.
The proof
The “Scope a recruitment”, “Write a job ad” and “Prepare an interview” skills are in the catalogue.
Business ownerManager
AppClaudeChatGPT
Produce →
11 — TEAM

Onboard a newcomer without spending your whole week on it

The situation
Every new arrival costs you hours of explaining, always the same things.
The problem
What they need to know isn't written down anywhere, so you repeat it.
Who contributes
The whole team, which has already written down its processes and rituals.
What I do
You invite them. That's it.
The result
They read the strategy, the goals, the processes and their job description. Their own AI assistant, connected to Marcel, answers their questions with what your company has written.
The proof
In the demo, step in as a team member: you see what a newcomer would see.
ManagerTeam member
AppClaudeChatGPT
For team members →
12 — TEAM

Prepare a one-to-one

The situation
Tomorrow, a one-to-one with a team member. You have three ideas, in no particular order.
The problem
Without preparation, the meeting turns into a task list.
Who contributes
You, with her job description, her tasks and the team's goals.
What I do
The “Prepare a one-to-one” skill: topics, questions, commitments to follow up.
The result
A meeting about what matters, and commitments written down, as tasks.
The proof
In the demo, I recommend precisely the ritual Klaris is missing: the annual review method.
Manager
ClaudeChatGPT
For managers →
13 — TEAM

Announce a tough decision to the team

The situation
A reorganisation, a lost client, a change of direction. You want to find the right words.
The problem
A badly worded message costs more than the decision itself.
Who contributes
You, with the culture and the voice your company has written down.
What I do
“Practise: announce a tough decision”, then “Write the message to the team”.
The result
A rehearsal with a debrief, then the message, in your voice.
The proof
You set your voice in “My voice”: two or three of your texts are enough.
Business ownerManager
AppPractise
Produce →
14 — TEAM

Hand over your method before time off

The situation
You're off for three weeks. You're the only one who knows how to onboard a new client.
The problem
Your method is in your head, and your colleagues are going to call you on holiday.
Who contributes
You, with a template or your own document to start from.
What I do
I ask you the right questions, then I write up your method, step by step, in your voice.
The result
Your method written down, filed in the Library, checked and dated. The team follows it without you.
The proof
Every document says who wrote it, when, and until when it's been checked.
Team member
App
Pass on know-how →

Operate

15 — OPERATE

Set up rituals that stick

The situation
The Monday meeting gets skipped every other week. Nobody has the agenda.
The problem
A ritual that isn't written down anywhere doesn't last.
Who contributes
The team's manager, who keeps it alive.
What I do
“Set up the Monday meeting.”
The result
The ritual written down, a task that comes back every week, and the agenda drafted in advance, ready to approve.
The proof
In the demo, open the Monday meeting and its past sessions.
Manager
App
See it in the demo →
16 — OPERATE

Prepare the team meeting, and its minutes

The situation
Monday, 9am. You prepare the meeting at 8:50, and the minutes never go out.
The problem
Preparing and summarising take longer than the meeting.
Who contributes
Your team's ritual, its tasks and its goals.
What I do
The “Prepare a meeting” and “Write meeting minutes” skills.
The result
A timed agenda before; minutes with decisions, owners and deadlines after.
The proof
In the demo, Monday's agenda arrives already drafted, ready to approve.
Manager
AppClaudeChatGPT
For managers →
17 — OPERATE

Find a rule without bothering anyone

The situation
A client asks about the deposit terms. You can't remember.
The problem
You search three folders, then you ask your manager.
Who contributes
The colleague who wrote the invoicing process.
What I do
The “Search internal information” skill: I find it, and I cite the exact source.
The result
The right answer, with the document it comes from. Nobody was interrupted.
The proof
In the app, search even tells you whether I read the content it found.
Team member
AppClaudeChatGPT
For team members →
18 — OPERATE

Learn from a project that went wrong

The situation
A project went off the rails. Everyone has an opinion; nobody writes it down.
The problem
Without a lessons-learned review, the same mistake will happen again.
Who contributes
The project team.
What I do
The “Run a lessons-learned review” skill: the facts, without looking for someone to blame, then the improvements.
The result
The lessons written down, and the process concerned updated by the person who owns it.
The proof
A lesson kept in memory is visible in the demo.
ManagerTeam member
AppClaudeChatGPT
For managers →
19 — OPERATE

Step back from day-to-day operations

The situation
Every question ends up with you. You're the bottleneck.
The problem
What you know isn't written down anywhere: people can only ask you.
Who contributes
You for the rules, the team for its ways of working.
What I do
“What am I missing to be able to delegate?”
The result
The Essentials still missing — invoicing, one-to-ones… — written with you and your team. A team that finds the answer in the Library instead of knocking on your door.
The proof
In the demo, the Library recommends the missing Essentials at the top of the list.
Business owner
App
For business owners →

Communicate

20 — COMMUNICATE

Write in your own voice, everywhere

The situation
LinkedIn posts, newsletter, website pages: you don't have the time, and AI writes like everyone else.
The problem
A generic text doesn't sound like you, and it shows.
Who contributes
Everyone, with two or three of their own texts, to set their voice.
What I do
“Write this week's post about our new offer.”
The result
A text written by the ghostwriter, with your positioning, your turns of phrase, and never what you wouldn't say.
The proof
In the demo, documents are written in each person's voice.
Business ownerTeam member
AppClaudeChatGPT
Produce →

Support

21 — SUPPORT

Prepare your client session in five minutes

The situation
Thursday, a session with a business owner you support. You can't remember everything.
The problem
You reread your notes, your emails, their documents, to pick up the thread.
Who contributes
You, your client and their team, who have moved forward between sessions.
What I do
The “Prepare a status update” skill, in your client's workspace.
The result
Where they stand, what's blocking, what needs deciding. Your session picks up where the last one left off.
The proof
Your client's Review gives you their score and their next step, at a glance.
Consultant
AppClaudeChatGPT
For consultants →
22 — SUPPORT

Follow several clients without mixing anything up

The situation
You support six business owners. Each one has their own documents, goals and pace.
The problem
Everything gets mixed up on your hard drive and in your head.
Who contributes
Each client and their team, in their own workspace.
What I do
One workspace per client: you switch from one to another from your menu, and your AI always knows which company you're working in.
The result
One memory per client, kept up to date between your sessions, by them and by me.
The proof
Your invitation comes with a personal code: even without an account, it takes you into your client's workspace.
Consultant
AppClaudeChatGPT
For consultants →

No case matches both filters.

What comes next

Your memory is up to date. Everyone produces what they need.

These cases are just a start. Once your company is structured, every request starts from its latest version: a tender response, a training plan, an end-of-year speech, a page for your website. You ask, I produce, you decide.

Connect me to your AI →

“You asked me for a job ad. I'll write it. But your job description dates from before your reorganisation: shall we update it first?”

Me, before writing