Here's how we work.

How it works

The business owner sets the direction. The team shares its knowledge. I connect the dots.

One working session to set the direction, a team that writes down what it knows how to do, and a memory everyone uses, in my app or in their own AI. Then we keep it up to date, together.

Business owner, partners
01 — DIRECTION

We set where the company is heading

Vision, 14-section strategy, the year's goals, organisation. A 20 to 30-minute session is enough to get started.

Structure →
Managers, team members
02 — KNOWLEDGE

Everyone writes down what they know how to do

Processes, rituals, methods, lessons learned: written with me, kept up to date by the people who put them into practice.

The Library →
Everyone
03 — USE

Everyone uses it

Decide, find, produce: in my app, or in their own Claude or ChatGPT, with their own permissions.

Produce →

The journey

Step by step.

Direction
01
The working session

The business owner answers, I prepare.

They give me the company's website, its documents, what they want to say. I read everything and suggest the answers; they confirm, correct, or leave it for later. Twenty to thirty minutes, with a break if they want one.

02
The build

I build the workspace.

Five to eight minutes: the 14-section strategy, the goals, the organisation, the Library and the first tasks. Whatever was empty gets written; whatever already existed is suggested, never overwritten.

03
The review

Nothing goes in without agreement.

One item at a time: first what doesn't fit, then the rest, topic by topic. Keep your version, correct it, or take mine.

Knowledge
04
The team joins

Everyone comes in with their role.

Partners, team members, consultant: each has their own profile, their permissions and their space.

05
Know-how

Everyone writes down what they know how to do.

The salesperson writes their sales process, the head of production her method, the manager their team's ritual: with me, starting from a template or from their own document. Leadership decides what becomes an Essential, the rule for everyone.

Use
06
Talking with Marcel

You ask the question that's been hanging around.

I already know the context. A clear-cut opinion, or I challenge you first. What we decide becomes tasks.

07
Documents

You get the right documents drafted.

A task needs a document? I draft it from what the company has written, wearing the right expert's hat and in the person's own voice.

08
In their own AI

Everyone connects Claude or ChatGPT.

One link to paste: their assistant reads the company's memory, with their own permissions, and runs more than 60 skills.

And then
09
Keeping the memory up to date

You never start from scratch again.

Everyone updates what they wrote when their practice changes. Documents that need re-checking come up in the Review. The business owner sets their next session, and I remind them.

Understand the CED in detail →

What it changes

Each step feeds the next.

I read the whole structure before I answer: I never ask the same question twice, and I spot what's missing.

  • What your structure is missing, I recommend
  • A written ritual becomes a recurring task
  • A document applies your Essentials and its author's voice
  • Claude and ChatGPT start from the same version as I do

“You already told me you don't work with large accounts. I won't ask you again: it's in your target customers.”

Me, during your second session

A living memory

A memory that grows with your company.

The business owner evolves the strategy. Each team member shares and updates their methods and rituals. As for me, I keep it all in one place, up to date, and give it to whoever needs it.

The business owner

Direction

Vision, strategy (CED), goals, organisation.

The team

Know-how

Processes, rituals, methods, lessons learned.

Your documents

What already exists

Your website, your brochure, your org chart, your budget…

Your company's memory, a single version

What your company knows, in one place, dated and checked. Nothing is overwritten, nothing is deleted.

The whole team

Everyone reads what their role opens up to them, and uses it to work.

Me, Marcel

I re-read everything before every answer and every document.

Claude and ChatGPT

They read the same memory, with each person's permissions.

THE REVIEW

Where you stand

Your structure score, your leadership summary, and the next thing to do.

SESSIONS

We take stock again

You set the next one, in a month or in three. On the day, I remind you.

CHECKING

Dated documents

Every document says whether it's up to date, and until when. The ones to re-check come up.

THE TEAM

Everyone keeps things current

Whoever knows updates their process or ritual. The whole team works from the new version.

RULES

One instruction applies everywhere

“Stop using the word coach”: I correct your whole strategy, with a before / after.